2026 // Client:
San Pellegrino (Case Study)
Sparkling Beverages Packaging Refresh and Logo Refinement
Packaging Design
Logo Design
Graphic Design
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Provide a refresh for the primary line of Pellegrino’s classic Italian sparkling beverages to appeal to Gen Z’s taste for bright, nonalcoholic drinks without alienating the brand’s core customer base.
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Use color and archival packaging as inspiration to redevelop the can designs to feel less “old,” more “classic.”
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Create a new packaging system that pairs legacy elements (like the colored flavor indicators, geometric “net” pattern, and shield shape) with pops of color and a modern take on Pellegrino’s heritage star logo.
