Type Specimen
2019 // Project (VCD Typography)
Printed Book and Custom Binding
Typography
Print Design
Animation
-
Explore the use and origins of the oft-maligned typeface VERDANA, created by Matthew Carter in 1996.
-
Look to notable visual identity ecosystems centered on Verdana for narrative and graphic inspiration.
-
Plastic primary colors and the fallout of a major corporation’s brand refresh combine typography, print design, and Swedish furniture into a demonstration (and staunch defense) of an iconic typeface with a bad rap.
