2025 // Chick-fil-A, Inc. and Brand Apart
Sub-Brand Identity and Creative Direction
Conference Visual Identity
Creative Direction
Project Management
Print Design
Mobile App Graphics
Merch Design
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SPARK is a brand and marketing conference designed to cast vision around the unique ways Operators and their teams can bring the Chick-fil-A brand to life locally.
The conference aims to connect, equip, and inspire Chick-fil-A Restaurant Marketing leaders with brand tools and approaches.
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Use Chick-fil-A parent brand elements to create a distinct event visual brand that can stand alone.
Align branded collateral across project components coordinated by vendors and agency partners.
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Rework visual elements from past SPARK conferences while refining color, typography, and messaging lockups.
Develop templates for signage, presentations, and other design production workstreams to allow consistent branding across in-house production and any vendor and agency partner deliverables.
Design spatial branding elements to suit available fabrication options.
Creative Strategy
How do we create a branded marketing conference that feels fresh and inspiring to those who may already be fatigued by the primary Chick-fil-A red and white of our market-facing visual brand?
Let’s facilitate inspiration.
Instead of typical primary and secondary palettes, just four colors to be paired, swapped, and reimagined across branded touchpoints.
Conference Brand Identity
The decision to use bright colors and geometric visual elements was intentional: to cultivate inspiration, stray away from Chick-fil-A Red-dominated palettes, and to facilitate easy production and fabrication.
From there, the system fell into place.
Campus Branding, Signage, and Wayfinding
The Connect Space
The Connect Space is the official attendee lounge — the perfect place to recharge, collaborate, and get inspired over friendship bracelets, food samples of pre-release menu items, and more.
Stage and
Presentation Graphics
Including a milestone in this designer’s career — designing a giant ceremonial check.
